19 May, 2024


Networks & Internet Solutions

What is a Headless CMS? All You Should Know

headless cms

Once the norm in web development, traditional CMS design has given way to the more flexible and scalable headless CMS systems preferred by most businesses today. Find out what makes an API-first content platform the next generation in content management beyond the tried-and-true CMS and headless CMS.

What is a Headless CMS?

Headless CMS, or content management system, is best understood by first examining the purpose of the conventional CMS. Classic content management systems (CMSs) have been in use since the dawn of the World Wide Web. WordPress, Drupal, and Sitecore are just a few examples of content management systems built for archiving and presenting written, visual, and audio data on the web.

When it comes to content management, the conventional CMS method lumps together text, graphics, markup languages, and style sheets. Since the text was mixed up with the code, it was rendered unusable.

The demand for more adaptable solutions has arisen with the proliferation of digital channels and devices. Websites, smartphone applications, digital displays, conversational interfaces, and more are now being built by businesses of all sizes. As a result, the standard CMS is falling behind. Why? Because a content management system (CMS) structures material according to web pages, it cannot be easily exported to be used in any other digital medium or application.

headless cms

Benefits of Using a Headless CMS

Any back-end content management system in which the repository for the content (the “body”) and the display layer (the “head”) are functionally and physically separated is known as a headless CMS, also known as a headless software or headless system. Simply said, this implies that with a headless CMS, you can keep all of your content in one location while deploying it to whatever frontend you choose. This is crucial for omnichannel strategy since it allows content to be integrated into any system, programme, or website by simply making API calls to the headless CMS.


If you want to get your website live with a custom CMS development, you can contact top custom CMS development agencies like Unique Logo Designs.

How to Use Headless CMS APIs?

Using an API, two programs may communicate with one another and share information. Content managed in a headless CMS may be shown consistently on any website, mobile app, or other digital touchpoint since it is made available through application programming interfaces. With a head less CMS, content may be reused indefinitely, regardless of whether you’re aiming for an omnichannel consumer experience right now or not. In contrast to WordPress and other monolithic CMSes, where you are restricted in the ways in which content can (and cannot) be presented, this approach decouples the frontend from the backend.


Keep this in mind when considering APIs and headless architecture: the primary function of a headless content management system is to serve as a repository for and interface with your material. It doesn’t care what you do with the information after you get it. A website or mobile app’s primary function is to offer content to users. They could care less about the infrastructure used to archive and handle that data. Back-end systems (such headless content management systems) and front-end systems (like websites) may interact in the manner desired by a digital team thanks to APIs.

Headless CMS vs Decoupled CMS

You’ve likely come across the phrase “decoupled CMS” in your exploration of content management systems. Decoupled content management systems are characterised by the separation of the backend from the frontend, as suggested by the name. This split is analogous to that of a headless CMS, however in the case of a decoupled CMS the presence of the “head” is not required. Though some may use them interchangeably, these two concepts are distinct. The key distinction is that headless CMSs don’t come with a built-in presentation layer, leaving it up to individual developers to figure out how best to deliver material to end users. This is often accomplished by using a static site generator like Gatsby or an interactive JSON framework like React or Vue.js.

Structured Content in Headless CMS

However, the fundamental issue of unstructured material is not addressed by a headless CMS software solution, which just allows for the deployment of content across any display layer. If your material is not properly organised, it will be difficult to reuse in many contexts. In general, “structured material” refers to information that has been parsed into discrete units, arranged in a consistent fashion, and labeled using metadata. Let’s use a website as an example. All the text and programming that go into making a website get jumbled up into one big mess when it’s unstructured. WYSIWYG editors are often used for this purpose. As a standard tool for back-end content editing, WYSIWYG editors are commonplace among digital content developers. In the end, you’ll have perfectly serviceable websites, but you’ll be locked into using that format for your content. You receive exactly what you see, and nothing more.

Different items on that page are treated as different entities when a structured method is used. Consider the writer, the heading, the body, the picture, the picture caption, the definition, the price, the online store, and so on. All these parts may be put together in the same way to make the same website, or they can be taken apart and put back together in different ways to make other versions of the webpage, tailored to different audiences, rearranged for different campaigns, or simplified for mobile use.

Why Choose Headless CMS for Your Website?

First to market with a headless approach to content management, Contentful is currently at the forefront of the industry’s shift to a platform-first model. When compared to a headless CMS software solution, Contentful’s content platform is more than just a means of distributing material; it also serves as a centre for creating, organising, modifying, and otherwise managing content.

The platform-based strategy used by Contentful considers all stages of content creation, distribution, and consumption. Decoupled delivery capabilities, as well as backend customisation to encourage seamless cross-functional cooperation, a customised user interface to facilitate internal content editor writing, and exposed tools and frameworks that allow digital teams and agency partners to rapidly develop the functionality required, whether it be expanding the platform or integrating it with any digital experience stack, are all part of this.

When it comes to the most complex digital experiences, nothing compares to the scalability, extensibility, and focus on APIs that Contentful provides. Some examples include smart speakers, in-store digital displays, agile commerce, customer and partner portals, and multi-channel customer experiences for firms with a global presence. Furthermore, it encompasses as-yet-uncreated channels of the future.

Need to Develop Your Website with Headless CMS?

We at Unique Logo Designs have some of the best headless CMS development experts onboard that can help you easily develop your website. A headless CMS allows you to create the complete website by having a front-end of your choice.

Contact our development experts today to see how they can help you craft a well-defined headless-CMS based website for your business.

Author Bio:

Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes, swimming.